One of our favorites, Barry Eisler, has managed to own his entire back catalog of John Rain thrillers.
To celebrate the occasion, he’s renamed his books! Marketing-wise, that’s a pretty risky move. It’ll no doubt make it more difficult for people to find his back catalog (since the old titles are printed not only on the paper books, but all over the internet). But it’s a ballsy move that we approve of 100%.
Here’s what he had to say about it:
As for the first eight novels, I’m thrilled to be publishing them with the titles and covers I’ve always wanted (see above). Why have I changed the titles and covers? I thought you might ask…
What’s really great is that with my rights reverted, the Rain books will finally be available in digital outside the United States. This is a huge win for Rain fans in the UK, Australia, New Zealand, and elsewhere—especially at a price of US $4.99 (or foreign currency equivalent). If you care about more people reading, as I do, then you’ll want books available everywhere, at low prices, as soon as possible, in as many formats as possible. Anything else comes at the expense of readers, authors, and the general public. There’s a better way, and I’m proud to be part of it.