Book Marketing

Ron Barak is the bestselling author of the Brooks/Lotello series. The attorney and Olympic athlete has earned a Best Thriller of the Year distinction from BestThrillers.com a record three times, and his fiction has also been acclaimed by Brad Meltzer, Lee Child, Tess Gerritsen, James Rollins and others. His latest novel, JK’s Code, is about a gifted cybersecurity prodigy who discovers and unravels a conspiracy

What can book sales data tell us about where and how to publish your book? Plenty, as a new study indicates. With technology making it easier than ever to become your own publisher, authors have lots of choices, ranging from going it alone, joining a small publishing house, or submitting their work through the traditional agent and publishing house system. We’ll get to what the

Among the many factors that affect book sales, the almighty book cover is near the top of the list. The importance of investing in a designer that understands your genre, and working together as an effective team, cannot be underestimated. All too often, a writer will invest hundreds of hours writing what is otherwise a great book, only to send up with a cover design that

A book, no matter how impressively written, will not sell itself. All too often, authors are a one-person-band, in charge of the writing, editing, marketing and selling. The process can be exciting, but also frustrating. Here are a few refreshing tips and reminders from industry experts. The Importance of Marketing Consultants Companies like Amazon have provided a host of marketing tools for self-published authors, and they can be