Book Marketing

Thriller Book Awards: The 2026 BestThrillers.com Book Awards Are Accepting Submissions

Updated on April 3, 2026 The 2026 edition of the BestThrillers.com Book Awards, the book award series specifically devoted to recognizing amazing mystery and thriller books across 15 popular sub-genres, is now accepting submissions. This year, seventy-six (76) deserving authors will be recognized for their outstanding achievements in the thriller and mystery genres. The 2026 Overall Book of the Year Winner will receive $1000 in […]

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Book Marketing Strategies 2026: What Authors and Publishers Say Works Now

By Bella Wright

From advertising and reviews to audiobooks and BookTok, our latest survey reveals how book marketing is evolving—and where the biggest opportunities may lie. Key Takeaways Each year, we survey 1000+ authors, publicists, and people working in the publishing industry to get a pulse on the latest trends in book marketing, publication formats and more. We combine this data with context from third party sources to

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Best Book Awards 2025: A Complete List of Book Awards for Authors and Publishers

By Tyler Denning

Our expanded 2025 list of 30 of the world’s best book awards includes the most prestigious honors for writers of mysteries, thrillers, romance novels, legal thrillers, science fiction, young adult, children’s books, general literature and other genres. We maintain this list for authors and publishers because book awards are an essential tool for building an audience. In our report based on a survey of over

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Book Marketing Strategies 2025: What Publishers and Authors Say Works Now

By Bella Wright

How are mystery and thriller books being marketed? To discover the latest book marekting strategies, we surveyed over 1,000 authors, publishers and publicists representing mystery and thriller titles. Combined with third-party research, the results are never-before-seen insights into changing book formats, marketing channels, roles within book marketing teams and more. In our fourth such survey over the past five years, we’ve seen some striking shifts

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Book Marketing Strategies 2024: What Publishers and Authors Say Works Now

By Bella Wright

How are mysteries and thrillers being marketed today? To find out, we surveyed 913 authors, publishers and publicists representing mystery and thriller titles. In our third such survey over the past five years, we’ve seen some striking shifts in strategies, tactics and perceptions of the market. In today’s crowded marketplace, the key to standing out amidst the millions of titles published each year lies in

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Professional Book Reviews: List of Paid Book Review Sites

By BestThrillers Staff

In our latest annual publishing industry research, in which where we polled hundreds of publishers, publicists and writers, 91.2% reporting that professional book reviews are important or very important. This is no surprise, as countless studies of consumers all industries consistently show that in terms of influencing sales, reviews are as statistically powerful as recommendations from friends and families. In an age where any reader

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Book Marketing Strategies 2022: What Publishers and Authors Say Works Now

By Bella Wright

The results of our annual book marketing survey are in. Once again, mystery and thriller titles currently dominate book sales charts. It’s clear that there are more ways to sell, promote and cross-promote books than ever. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and channels? What about email, social media, professional book reviews and discount

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Book Marketing Study: Here’s What 531 Authors and Publishers Say Works

By Bella Wright

Mystery and thriller titles currently dominate eBook and audiobook sales charts. So marketing these books must be easy, right? Not so fast. There have never been more ways to sell, promote and cross-promote books – which makes it harder than ever to decide which path is right. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and

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Is AI-Powered Content Moderation Doing More Harm than Good? An Interview with Bestselling Author Ron Barak

By Bella Wright

Ron Barak is the bestselling author of the Brooks/Lotello series. The attorney and Olympic athlete has earned a Best Thriller of the Year distinction from BestThrillers.com a record three times, and his fiction has also been acclaimed by Brad Meltzer, Lee Child, Tess Gerritsen, James Rollins and others. His latest novel, JK’s Code, is about a gifted cybersecurity prodigy who discovers and unravels a conspiracy

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Self-Publishing vs. Traditional Publishing: What Does the Data Tell Us?

By Bella Wright

What can book sales data tell us about where and how to publish your book? Plenty, as a new study indicates. With technology making it easier than ever to become your own publisher, authors have lots of choices, ranging from going it alone, joining a small publishing house, or submitting their work through the traditional agent and publishing house system. We’ll get to what the

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