Book Marketing

The results of our annual book marketing survey are in. Once again, mystery and thriller titles currently dominate book sales charts. It’s clear that there are more ways to sell, promote and cross-promote books than ever. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and channels? What about email, social media, book reviews and discount campaigns? …

Book Marketing Strategies 2022: What Publishers and Authors Say Works Now READ MORE >

Ron Barak is the bestselling author of the Brooks/Lotello series. The attorney and Olympic athlete has earned a Best Thriller of the Year distinction from BestThrillers.com a record three times, and his fiction has also been acclaimed by Brad Meltzer, Lee Child, Tess Gerritsen, James Rollins and others. His latest novel, JK’s Code, is about a gifted cybersecurity prodigy who discovers and unravels a conspiracy …

Is AI-Powered Content Moderation Doing More Harm than Good? An Interview with Bestselling Author Ron Barak READ MORE >

What can book sales data tell us about where and how to publish your book? Plenty, as a new study indicates. With technology making it easier than ever to become your own publisher, authors have lots of choices, ranging from going it alone, joining a small publishing house, or submitting their work through the traditional agent and publishing house system. We’ll get to what the …

Self-Publishing vs. Traditional Publishing: What Does the Data Tell Us? READ MORE >

Among the many factors that affect book sales, the almighty book cover is near the top of the list. The importance of investing in a designer that understands your genre, and working together as an effective team, cannot be underestimated. All too often, a writer will invest hundreds of hours writing what is otherwise a great book, only to send up with a cover design that …

Top Book Designers Tell Writers How To Help Them Create a Bestselling Cover READ MORE >