Book Marketing

Book marketing strategy and tips for mystery and thriller writers. Advice on book reviews, email marketing, social media marketing, publishing and more.

Is AI-Powered Content Moderation Doing More Harm than Good? An Interview with Bestselling Author Ron Barak

Ron Barak is the bestselling author of the Brooks/Lotello series. The attorney and Olympic athlete has earned a Best Thriller of the Year distinction from a record three times, and his fiction has also been acclaimed by Brad Meltzer, Lee Child, Tess Gerritsen, James Rollins and others. His latest novel, JK’s Code, is about […]

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Book Marketing Study: Here’s What 531 Authors and Publishers Say Works

Mystery and thriller titles currently dominate eBook and audiobook sales charts. So marketing these books must be easy, right? Not so fast. There have never been more ways to sell, promote and cross-promote books. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and channels? What about […]

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8 Ridiculously Easy Ways to Use Book Reviews To Market and Sell Your Novel

Whether you’re an indie author or signed with one of the majors, one of the most underutilized assets writers & publishers have are book reviews. If you’re like most, your book has acquired a mix of unsolicited reviews, paid reviews from sites such as Kirkus or Clarion, and blurbs from fellow writers. How that you’ve got feedback, you need to put these precious reviews to use. Here’s how

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The Book Marketing Landscape Infographic

How does an unknown author create a bestseller? While it’s still possible to create a runaway hit based on nothing more than a great story and rapid word-of-mouth, it’s an exceedingly rare phenomenon. We here at Best Thrillers wanted to know. Our new infographic, The Book Marketing Landscape, illustrates some of the most popular services and platforms that help authors gain […]

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