Book Marketing

Book marketing strategies and tips for mystery and thriller writers. Advice on book reviews, awards, audiobook publishing, cover art, publishing and more.

List of Book Awards: The Definitive 2023 Book Awards Guide

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Our expanded 2023 list of book awards includes not only the most prestigious honors for literature, but also opportunities for writers of mysteries, thrillers, romance novels, legal thrillers, science fiction, young adult and children’s books and other genres. We maintain this list for authors and publishers not only because book awards matter greatly when it comes to finding and building an audience, but also because …

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Book Marketing Strategies 2022: What Publishers and Authors Say Works Now

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The results of our annual book marketing survey are in. Once again, mystery and thriller titles currently dominate book sales charts. It’s clear that there are more ways to sell, promote and cross-promote books than ever. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and channels? What about email, social media, book reviews and discount campaigns? …

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Thriller Book Awards: The 2022 BestThrillers.com Book Awards Are Now Open

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It’s with great pleasure that we announce the 2022 edition of the BestThrillers.com Book Awards, the world’s only thriller book award series specifically devoted to recognizing amazing mystery and thriller novels across 15 popular sub-genres. This fall, forty-six (46!!!) deserving authors will be recognized for their outstanding achievements in fiction writing. The 2022 Overall Book of the Year Winner will receive $1000 in cash, our …

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Book Marketing Study: Here’s What 531 Authors and Publishers Say Works

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Mystery and thriller titles currently dominate eBook and audiobook sales charts. So marketing these books must be easy, right? Not so fast. There have never been more ways to sell, promote and cross-promote books – which makes it harder than ever to decide which path is right. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and …

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Is AI-Powered Content Moderation Doing More Harm than Good? An Interview with Bestselling Author Ron Barak

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Ron Barak is the bestselling author of the Brooks/Lotello series. The attorney and Olympic athlete has earned a Best Thriller of the Year distinction from BestThrillers.com a record three times, and his fiction has also been acclaimed by Brad Meltzer, Lee Child, Tess Gerritsen, James Rollins and others. His latest novel, JK’s Code, is about a gifted cybersecurity prodigy who discovers and unravels a conspiracy …

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Self-Publishing vs. Traditional Publishing: What Does the Data Tell Us?

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What can book sales data tell us about where and how to publish your book? Plenty, as a new study indicates. With technology making it easier than ever to become your own publisher, authors have lots of choices, ranging from going it alone, joining a small publishing house, or submitting their work through the traditional agent and publishing house system. We’ll get to what the …

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book marketing

Top Book Designers Tell Writers How To Help Them Create a Bestselling Cover

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Among the many factors that affect book sales, the almighty book cover is near the top of the list. The importance of investing in a designer that understands your genre, and working together as an effective team, cannot be underestimated. All too often, a writer will invest hundreds of hours writing what is otherwise a great book, only to send up with a cover design that …

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Should I Publish Exclusively on Amazon KDP Select?

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First of all, I should say that we love Amazon here at BestThrillers.com. That’s probably obvious, since links to Amazon book pages are all over our website. Amazon’s self publishing tools are clearly some of the best in the industry, and given the company’s market share, any author would be a fool not to have a selling presence on Amazon. With that said, publishing only …

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8 Ridiculously Easy Ways to Use Book Reviews To Market and Sell Your Novel

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Whether you’re an indie author or signed with one of the majors, one of the most underutilized assets writers & publishers have are book reviews. If you’re like most, your book has acquired a mix of unsolicited reviews, paid reviews from sites such as Kirkus or Clarion, and blurbs from fellow writers. How that you’ve got feedback, you need to put these precious reviews to use. Here’s how

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