book marketing

Hollywood has always looked to books for its next great story. But in 2026, the market for literary adaptations appears particularly energized. Ahead of this year’s London Book Fair, Publishers Weekly identified a “vigorous” book-to-film pipeline. A few months later, United Talent Agency media-rights agent Orly Greenberg described the adaptation market as remarkably healthy following several years of uncertainty, adding that 2026 had been unusually

From advertising and reviews to audiobooks and BookTok, our latest survey reveals how book marketing is evolving—and where the biggest opportunities may lie. Key Takeaways Each year, we survey 1000+ authors, publicists, and people working in the publishing industry to get a pulse on the latest trends in book marketing, publication formats and more. We combine this data with context from third party sources to

How are mystery and thriller books being marketed? To discover the latest book marekting strategies, we surveyed over 1,000 authors, publishers and publicists representing mystery and thriller titles. Combined with third-party research, the results are never-before-seen insights into changing book formats, marketing channels, roles within book marketing teams and more. In our fourth such survey over the past five years, we’ve seen some striking shifts

How are mysteries and thrillers being marketed today? To find out, we surveyed 913 authors, publishers and publicists representing mystery and thriller titles. In our third such survey over the past five years, we’ve seen some striking shifts in strategies, tactics and perceptions of the market.  In today’s crowded marketplace, the key to standing out amidst the millions of titles published each year lies in