book marketing

Book Marketing Strategies 2024: What Publishers and Authors Say Works Now

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How are mysteries and thrillers being marketed today? To find out, we surveyed 913 authors, publishers and publicists representing mystery and thriller titles. In our third such survey over the past five years, we’ve seen some striking shifts in strategies, tactics and perceptions of the market.  In today’s crowded marketplace, the key to standing out amidst the millions of titles published each year lies in […]

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Book Marketing

Professional Book Reviews: List of Paid Book Review Sites

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In our latest annual publishing industry research, in which where we polled hundreds of publishers, publicists and writers, 91.2% reporting that professional book reviews are important or very important. This is no surprise, as countless studies of consumers all industries consistently show that in terms of influencing sales, reviews are as statistically powerful as recommendations from friends and families. In an age where any reader

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Book Marketing Study: Here’s What 531 Authors and Publishers Say Works

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Mystery and thriller titles currently dominate eBook and audiobook sales charts. So marketing these books must be easy, right? Not so fast. There have never been more ways to sell, promote and cross-promote books – which makes it harder than ever to decide which path is right. So how are publishers, writers and publicists marketing their books? What are the most valuable formats, services and

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How to Create a Book Marketing Plan That Works

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So you’ve completed a great novel. What now? How do you get it noticed by book buyers and convince them to buy it? If you’re a self-published writer, you might think that writers signing with publishers don’t have to do any marketing planning at all. And you’d be wrong. In fact, we get a lot of mail from first-time authors that goes just like this: “my agent/publishing house

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